Purpose
This measure provides a baseline view of top-line revenue within the defined Agent scope. It is intended to support benchmarking, impact assessment, and review activities.
The Revenue (Net Realized Revenue) measure should be used in most Agent scenarios, as it establishes the financial context for analysis.
Business Context
This measure represents the realized revenue generated within the Agent’s filtered scope, such as a specific time period, product group, customer segment, or market. It enables users to understand the overall revenue magnitude before evaluating trends, anomalies, or optimization opportunities.
Definition
The measure calculates the sum of realized revenue over the dataset filtered by the Agent configuration.
Business Formula
Revenue = Sum of Realized Revenue
Agent Expression
SUM(Revenue)