Price Realization Agent (Reference)

The Price Realization Agent tracks price compliance against a defined reference price and highlights cases where realized prices are off target. It computes price realization at product and customer levels and identifies targets for corrective actions such as price updates, discount tightening, or sales coaching.


List of Required Fields

The following table lists the set of transaction fields required for the Price Realization Agent to compute its metrics and detection rules. Ensure these fields or equivalent are available and consistently populated in your source Transaction Datamart before deploying the Agent. Those exact field names are not required, but a similar fields with that data is required.

Name

Label

Description

CustomerId

Customer Id

A unique identifier for the customer account.

CustomerName

Customer Name

The display name of the customer account.

InvoicePrice

Invoice Price

The price actually charged to the customer on the invoice. The realized transaction price.

LocalListPrice

Local List Price

The standard list price applicable in the customer's local market, before any discounts or adjustments.

PricingDate

Pricing Date

The date on which the transaction or pricing event occurred.

ProductId

Product Id

A unique identifier for the product or SKU.

ProductName

Product Name

The display name of the product or SKU.

Quantity

Quantity

The number of units sold or transacted in the given period.

Region

Region

The geographic region associated with the customer or transaction, used for regional variance and benchmarking analysis.

Definition

Series 1 (Customer Price by Region)

Item

Value

Description

Data Label

Customer Price by Region

Sets a label (name) of the Series1 data series (data set). Data label can be freely customized and renamed according to your preferences.

Data Source

[DM] Standard Sales Data (Standard_Sales_Data)

Selected Transaction Datamart. For more information see Required Customer Data.

Currency

USD

Defines which currency the money data will be converted into.

Group By

Group By

Level

Region

Level 1

Customer Id

Level 2

Customer Name

Level 3

Product Id

Level 4

Product Name

Level 5

The specific field names may vary depending on the set of fields in your source Transaction Datamart. The selected fields will be utilized to establish the grouping hierarchy in the Summary Table of the Current Period Series. For additional information about grouping, see the Group section

Measures

Measure

Label

Aggregation

Name

Description

Invoice Price

Current Revenue

TotalRevenue

The aggregated sum of invoice price for all included transactions.

Quantity

Quantity

Quantity

The aggregated sum of quantity for all included transactions.

Invoice Price

Current Price

{ }

CurrentPrice

The average unit price. Sum of invoice price divided by sum of quantity. For more information see Current Price.

The specific measures may vary depending on the set of fields in your source Transaction Datamart.

Filters

Filters are criteria applied to transactional data to ensure only valid records are analyzed, commonly excluding zero-value transactions and constraining invoice dates using relative ranges computed from a configurable anchor date, specified as N months ago.

Example
Pricing Date between (inclusive) custom N months ago 3 (8/21/2025) AND custom Today (11/21/2025)

Summary Table

Region

Customer Id

Customer Name

Product Id

Product Name

Current Revenue

Quantity

Current Price

Arizona

CID-0003

Stanley Linda CPA US Ship-to AZ

A9N17518

iDPN - circuit breaker - iDPN N - 1P + N - 13A - B curve

3783.394561

101

37.45935209

Austria

CID-0029

Pricefx AG AU Sold-to QLD

BR1200S-JP

APC RS1200VA Sinewave Battery Backup 100V

6578.915956

31

212.2230954

Barcelona

CID-0094

Laredo Corporation Barcelona

A9N17518

iDPN - circuit breaker - iDPN N - 1P + N - 13A - B curve

1218.315617

28

43.51127205

  • Region – The top-level grouping dimension selected in the Group By definition. Rows are organized by Region.

  • Customer Id – The Customer Id used as the next grouping level within the table hierarchy.

  • Customer Name – The Customer Name used as the next grouping level within the table hierarchy.

  • Product Id – The Product Id used as the fourth grouping level within the table hierarchy.

  • Product Name – The Product Name is the last level of grouping dimension.

  • Current Revenue – The aggregated sum of invoice price for all included transactions.

  • Quantity – The aggregated sum of quantity for all included transactions.

  • Current Price – The average unit price. Sum of invoice price divided by sum of quantity.

Series 2 (Product List Prices by Region)

Item

Value

Description

Data Label

Product List Prices by Region

Sets a label (name) of the Series2 data series (data set). Data label can be freely customized and renamed according to your preferences.

Data Source

[DM] Standard Sales Data (Standard_Sales_Data)

Selected Transaction Datamart. For more information see Required Customer Data.

Currency

USD

Defines which currency the money data will be converted into.

Group By

Group By

Level

Region

Level 1

Product Id

Level 2

Product Name

Level 3

Measures

Measure

Label

Aggregation

Name

Description

Local List Price

Current Local List Price

{ }

CurrentListPrice

The weighted average unit price over the selected period, computed from the sum of local list prices divided by the sum of quantities. For more information see Current List Price.

Filters

Filters are criteria applied to transactional data to ensure only valid records are analyzed, commonly excluding zero-value transactions and constraining invoice dates using relative ranges computed from a configurable anchor date, specified as N months ago.

Example
Pricing Date between (inclusive) custom N months ago 3 (8/21/2025) AND custom Today (11/21/2025)

Summary Table

Region

Product Id

Product Name

Current Local List Price

Arizona

A9N17518

iDPN - circuit breaker - iDPN N - 1P + N - 13A - B curve

57.45545901

Austria

BR1200S-JP

APC RS1200VA Sinewave Battery Backup 100V

280.832937

Barcelona

A9N17518

iDPN - circuit breaker - iDPN N - 1P + N - 13A - B curve

65.65078

  • Region – The top-level grouping dimension selected in the Group By definition. Rows are organized by Region.

  • Product Id – The Product Id used as the next grouping level within the table hierarchy.

  • Product Name – The Product Name used as the next grouping level within the table hierarchy.

  • Current Local List Price – The weighted average unit cost over the selected period, computed as total cost divided by total quantity.

Join Series (Join Series)

Item

Value

Description

Data Label

Join Series

Sets a label (name) of the Join Series data series (data set). Data label can be freely customized and renamed according to your preferences.

Definition

Set up the relationship between the series by mapping the matching data columns/dimensions that you would like to include in the definition.

Series

Dimension

Series

Dimension

Customer Price by Region

Region

Product List Prices by Region

Region

Product List Prices by Region

Product Id

Product List Prices by Region

Product Id

Measures

Label

Description

Price Realization Rate

he ratio of the realized customer price to the corresponding list price for the same region, indicating how closely transactions align to list. For more information see Price Realization Rate.

Current Price

The average unit price. Sum of invoice price divided by sum of quantity. For more information see Current Price.

Product List Price

The weighted average unit price over the selected period, computed from the sum of local list prices divided by the sum of quantities. For more information see Current List Price.

Recommended Price

A target price set halfway between the current price and the regional list price, rounded to two decimal places to reflect currency precision. For more information see Recommended Price.

Revenue Uplift

The incremental revenue at current volume from moving to the Recommended Price, calculated as recommended price times quantity minus current total revenue. For more information see Revenue Uplift.

Revenue Uplift (pp)

The percentage change in revenue relative to current revenue from moving to the Recommended Price at current volume, expressed as percent points. For more information see Revenue Uplift (pp).

Summary Table

Region [Customer Price by Region]

Customer Id [Customer Price by Region]

Customer Name [Customer Price by Region]

Product Id [Customer Price by Region]

Product Name [Customer Price by Region]

Product Name [Product List Prices by Region]

Price Realization Rate

Current Price

Product List Price

Recommended Price

Revenue Uplift

Revenue Uplift (pp)

Arizona

CID-0003

Stanley Linda CPA US Ship-to AZ

A9N17518

iDPN - circuit breaker - iDPN N - 1P + N - 13A - B curve

iDPN - circuit breaker - iDPN N - 1P + N - 13A - B curve

0.651972027

37.46

57.46

47.46

1009.8034

26.69040681

Austria

CID-0029

Pricefx AG AU Sold-to QLD

BR1200S-JP

APC RS1200VA Sinewave Battery Backup 100V

APC RS1200VA Sinewave Battery Backup 100V

0.755691614

212.22

280.83

246.53

1063.452545

16.16455587

Barcelona

CID-0094

Laredo Corporation Barcelona

A9N17518

iDPN - circuit breaker - iDPN N - 1P + N - 13A - B curve

iDPN - circuit breaker - iDPN N - 1P + N - 13A - B curve

0.662768547

43.51

65.65

54.58

309.9531113

25.44111779

Detection Rules

Detection Rules defines the Agent’s alert conditions and includes scheduling. When conditions are met, actions are triggered during the next Agent run.


info Default thresholds are flexible, adjust as necessary.

Example

Series

Rules

Join Series (Join Series)

(Price Realization Rate between (inclusive) 0.4 and 0.8) AND (Revenue Uplift (pp) between (inclusive) 2 and 20)

Schedule

Set the preferred start date and frequency that you want the Agent to run.

Action Definition

Notifications assigned to specific users (The assignment must be made to a genuine system user). For more information see Action Definition.

Example

Summary

Description

Due Date

Assign to

Low Price Realization Detected

The customer listed below presents an opportunity for Price Review, please check the listed products and make the necessary adjustments.

in 12 months

First Name Last Name

Impact Calculation

You can define specific metrics to compute the foreseen impact of the actions. Please only use total absolute value (and not relative values) as those metrics will be aggregated.

Impact Definition

Measure

Impact Type

Realization Rate (%)

Order

Revenue Uplift

Revenue

50

1

Summary

Review the setup of the Agent, here you can see all the set parameters in one place.

If you are happy with the setup, click Submit for Approval. Once the Agent is approved, it becomes active and starts monitoring your data based on the schedule.

Review the final results in the Summary step.